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Brief Introduction to French Branch of Fujian Chunlun Group

TIME:2022-03-10 15:05

Established in Paris, France in 2016, French Branch of Fujian Chunlun Group integrates western culture and traditional Chinese culture, aiming to revive Fuzhou’s jasmine tea industry and build a national brand for in-depth publicity of China’s tea culture.

Dedicated to the research, development, protection and inheritance of Fuzhou’s jasmine tea and the building of a national brand, the headquarters of Fujian Chunlun Group adheres to the business philosophy of “following a green path and promoting a conservation culture”, The Branch of National Specialized Center on R&D of Tea Processing Technology, set up by the headquarters, has been granted certification from SC, ISO9001/14001/18001, HACCP, the EU, and the US, etc., and has been recognized as per standards of pollution-free, green and organic food. In addition, Fujian Chunlun Group was rated as National Key Leading Enterprise of Agricultural Industrialization, “World’s Most Influential Brand” and “World’s Inter-Generational Inheritor of Jasmine Tea”, acting as a strong support for the steady output of high-quality products at all times.




In the initial phase, the Group actively expanded overseas market and took the lead in entering the European market. To participate in perennial trade fairs abroad, the Group set up its French Branch. The Branch, meanwhile, cooperated with a three-Michelin-star restaurant on the Champs-Élysées, which recommended jasmine tea to customers as an after-dinner drink. This gradually integrated jasmine tea into French food culture and promoted the Chinese tea culture.

Since its establishment, the team of French Branch has actively expanded French and other international markets. After six years, Chunlun tea now debuts internationally as a world-class renowned brand. Nowadays, no matter you are on France’s Champs-Élysées or in the Michelin, Pushkin, Armani, Mavrommatis restaurants or other international venues, you can always have a taste of the fragrant Chunlun jasmine tea.




In 2022, the products of the Branch has been introduced into French palaces. In Chunlun’s effort to expand overseas market, its products have also been sold to Morocco, Qatar and other Arab countries, as well as to the Swiss Company Transgourmet. The Branch strives to make people worldwide know about jasmine tea culture, taste the sweet, smooth, refreshing and fragrant jasmine tea, and feel the charm of tea -- a traditional cultural treasure from the Orient.

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